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Nov 05,2014 in News

UK consumer tech startup EPITOMICAL debuts Spur Obi 4 Android Smartphone at Stand
HRD 301 & offers 99 Spur Atomic Smartwatches for order exclusively by START attendees

UK consumer tech company EPITOMICAL Ltd is proud to be amongst the carefully selected companies invited to participate in Web Summit START 2014, where it will unveil its debut Spur Obi 4 Smartphone, a sleek, feature-filled Android device that retails from GBP £119.99.

To mark the occasion, Epitomical will also be showcasing its second-generation Spur Atomic Smartwatch (www.spuratomic.com) at START stand HRD 301. Ninety-nine Spur Atomic devices, which will not officially launch until 2015, will be made available for pre-order exclusively by START attendees for USD $249.99 with delivery expected within 2 – 3 weeks.

The Spur Obi 4 Smartphone has been designed for the value-oriented consumer, with a similar market positioning to the Moto G. The Spur Obi 4 smartphone is a dual-SIM 3G & GSM device operating on the Android 4.3 Jelly Bean and Android 4.4 KitKat software platforms, with a 4.3” 16.7M colour qHD screen, an 8.0MP rear camera and 2.0MP front camera, Qualcomm Quad Core 1.2 GHz processor and a choice of 4GB or 8GB of storage, either of which can easily be upgraded by a further 32GB via a microSD card. Available in a choice of 6 colours, the Spur Obi 4 offers incredible value for its RRP of from £119.99.

Epitomical will be accepting orders for the Spur Obi 4 on a built-to-order basis, exclusively via its own online store (www.epitomical.com/store), with a special introductory price, starting from just GBP £104.99, in place until Christmas. An invite is required in order to place an order. Invites are available at Epitomical’s START stand HRD 301 and subsequently via Android community channels. Delivery will take place in January 2105 and the purchase price includes all taxes and customs duties for European Union orders. Epitomical is also pleased to provide a 2-year product warranty and a 30-day returns policy as standard.

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About Spur

Spur Creativity. Spur Innovation. Spur Progress. Epitomical Ltd has chosen “Spur” as the consumer-facing brand name for its product range because the word epitomizes the catalysis for innovation that underlies the corporate ethos. The Spur product line-up currently includes the Spur Obi 4 by Epitomical Smartphone, available now for pre-order at epitomical.com, and the Spur Atomic by Epitomical Smartwatch launching officially in early 2015.

About Epitomical

epitome (noun): a typical example of a characteristic or class; hence epitomical (adjective).

Inspired by the maker movement, Epitomical Ltd was born in 2012 in an effort to build products & services with the aim of creating economic value & social impact through technology, design & operational innovation. After an initial focus on the Internet of Things (IoT) and Wearable Tech, Epitomical began to concentrate on developing smart devices such as the Spur Obi 4 & Obi 5 Smartphones and the Spur Voyage Tablet, since these are the hub devices to which IoT products & Wearables are typically linked. The company continues to invest in development of IoT & Wearables, with the Spur Atomic Smartwatch epitomizing the increasing scope of its product portfolio.